Enterprise sales compensation software | Forma.ai

Optimize sales performance with data-driven

incentives
quotas
territories

Forma.ai is AI-powered enterprise sales compensation software combining intelligent, data-driven sales planning with flexible incentive compensation — enabling go-to-market agility at scale.

Trusted by global enterprises

AI-powered sales compensation software for true GTM agility
Forma.ai connects your GTM data to optimize sales coverage, drive rep motivation, and improve the ROI of incentive programs.

Create a connected sales performance ecosystem

Unify territory planning, quota setting, and incentive programs in a single data platform.

Plan + execute all in one place

Ditch sandboxes and spreadsheets. Test and financially model changes, directly in the platform, then deploy modeled changes instantly.

Rapidly build incentive plans using AI

Design, test, and launch new incentive plans in just hours; Forma.ai simplifies plan creation with AI-powered configuration and dynamic, guided templates.

Optimize revenue with machine learning

Deploy machine learning models and advanced sales planning analytics to improve forecasts, optimize sales coverage, identify risks, and design winning comp plans.

A complete sales performance operating system

Forma.ai unifies all aspects of sales performance management in a singular data platform.

Operator ICM

Incentive comp operations
Drive performance with a dynamic, fully automated incentive compensation process.

Architect

Territory & quota planning
Unlock rapid, data-driven sales planning. Easily design and deploy balanced territories and accurate quotas to drive growth.

Prophet

Integrated sales planning advisory
Get more from your data. Leverage our data science teams to deploy machine learning models and advanced analytics to optimize your sales planning process.

The AI Powered Forma.ai Data Platform

Built for enterprise sales compensation at scale

Forma Operator (ICM)
Unlock the full motivational power of your incentive programs
Motivate and drive sales team performance with flexible, dynamic incentives. Operator is an end-to-end solution to design, launch, automate, and track incentive compensation programs.

“You can literally dream up any comp plan you want; there are no limitations to the implementation because you're not limited by any UI.”
Dr. Robert Bieshaar
Sr Director for Worldwide Sales Compensation, Autodesk

Forma Architect

Fully optimized sales planning
Transform annual planning into data-driven, continuous planning. Architect helps revenue leaders create and manage fully-balanced sales territories and accurate, fair quotas that drive growth.

Forma Prophet

Integrated, AI-powered revenue intelligence

Reveal untapped customer potential, improve sales forecasts, and drive more strategic decision-making throughout your sales planning process. Prophet combines Forma.ai data scientists and strategy consultants, with advanced sales analytics, to deliver winning sales plans and incentive strategies.

Rapid,AI-enabled plan configuration

Build new incentive structures in Forma.ai using a curated library of plan components tailored to your organization — no technical skills needed. Our guided workflow makes configuring even the most complex plans fast and effortless.

Enterprises trust Forma.ai to optimize billions in commissions spend

“With our old system, it wasn’t even possible to structure plans around strategic objectives—we had to design everything around its limitations. Forma.ai is the polar opposite. Now, the plan follows the strategy—not the other way around.”
Americas SIP Leader, Global Business Service Operations
Global MedTech leader
“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve.”
Dr. Robert Bieshaar
Global Head of Sales Compensation, Autodesk
“Forma.ai saved us after a year of significant sales compensation challenges. The first projection and plan that we implemented with Forma.ai led to our best quarter ever—it was a total turnaround.”
Ryan Hagedorn
Former COO, Edmentum Inc.

“Forma.ai's disruptive approach is working.”

The Forrester Wave Report™, Q1 2025

600+ pre-built integrations

Forma.ai brings together data from virtually any source to create your ultimate SPM source-of-truth.

One platform benefiting every revenue pro

RevOps

Align incentives with strategic business goals
Connect compensation to revenue with AI-driven modeling.
Automate changes to quotas, territories, and plans instantly.
Ensure timely, dispute-free payouts.

Sales Comp Leaders

Get out of the weeds to focus on strategic work
No more configuration headaches. Template-driven rule building enables changes based on simple prompts. Create and run any territory, quota, or comp rule imaginable.
Automate exceptions & payouts – Instantly process exceptions, plan launches, and incentive calculations.

Sales Leadership

Motivate sellers. Maximize revenue
Fuel performance – Design compelling comp plans and SPIFFs with competitive leaderboards.
Run data-driven plans – Leverage AI-powered performance models.

Finance

Manage risk, control costs, and forecast confidently
Lowest cost of ownership – Get the most cost-efficient enterprise solution—guaranteed.
Accurate forecasting– Precisely predict sales comp spend.
Total compliance– Track changes and govern payouts easily.

Human Resources

Total rewards leaders: Design & govern sales comp without complexity
Retain talent with effortless payroll – Automate calculations, integrate seamlessly with HRIS/payroll, and ensure accurate, on-time payments.
Maintain global compliance with audit-ready controls for approvals, validation, and regulatory adherence.

Join our thriving community of sales comp pros
Stay ahead by connecting with longtime industry leaders and peers. Our community brings you expert-led webinars, in-depth discussions, and peer-gleaned insights to help you optimize your comp strategy.